How Much Does Digital Signage Cost?
Digital signage is quoted per project, not from a catalogue. This page explains which factors set the price and what we need from you for a solid quote. Designed in EU.
What drives the price in each category?
Price on request. These drivers decide where a project lands in the calculation.
Indoor Display
Size, brightness, quantity, mounting
43"–55" | Wall-mounted, steles
Outdoor Stele
Enclosure, brightness, foundation, power supply
IP66 | 5,000 nits, weatherproof
LED Wall
Pixel pitch, area, mounting, control system
Modular | Indoor & outdoor
CMS Software
Number of displays, users, integrations
Cloud CMS | smartenic Control
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Total cost of ownership: what makes up the total cost?
These are the cost areas that make up total costs over a typical 5-year usage period.
Hardware
Displays, steles, LED modules, media players
Installation
Mounting, wiring, commissioning
Software
CMS license, cloud hosting, updates
Maintenance
Support, spare parts, firmware updates
Not sure which display? Find out in 60 seconds
What does the price depend on?
Eight factors decide where a digital signage project lands in the calculation.
Display type and size
A wall-mounted display, a free-standing stele and an LED surface are three different builds. Screen diagonal or square metres set the base position.
Indoor or outdoor
Outdoor units need a sealed IP66 enclosure and thermal management for -30 °C to +50 °C. That changes both the build and the effort involved.
Brightness
Shopwindows and open spaces work against daylight. Higher brightness means a different panel and more effort for heat dissipation.
Quantity and sites
A single unit and a rollout across several branches differ in logistics, installation planning and licence scope.
Mounting and site conditions
Wall mounting, a free-standing stele on a foundation and a facade installation differ in structural work, materials and hours on site.
Power and network
Whether power and data are already available at the installation point or have to be laid is often the single largest item at outdoor sites.
Operating hours
Opening hours or continuous operation determine how panel and cooling are specified — and which service scope makes sense.
Software and support
Number of displays and users in smartenic Control, connections to existing data sources, commissioning, response times and spare units.
Buy or Rent?
Both models have advantages. Here is a direct comparison.
Buy
One-time investment
- Full control over hardware
- More affordable long-term than renting
- Ideal for permanent sites in continuous use
- No ongoing hardware costs
Rent
Ongoing costs instead of purchase
- Low upfront costs
- Flexible cancellation
- Maintenance included
- Ideal for events & fairs
Ready for a Quote?
Tell us about your project. You get a calculation that fits your site.
Frequently Asked Questions
The most common questions about costs and quotes.
How is the price for digital signage calculated?
Digital signage has no list price, because the price sits at the end of a chain of decisions. smartenic costs every project from seven variables: the build (wall-mounted display, free-standing stele or modular LED surface), the size or surface area, indoor or outdoor use, the brightness the site demands, the quantity and number of locations, the mounting method including structural work and cable routing, and the service scope covering cloud CMS licence, setup and support. That is why two projects with the same screen size can end up far apart: an indoor display next to an existing socket and a weatherproof outdoor stele with a foundation, groundwork and its own power connection differ not in the screen but in everything around it. With LED walls, the diagonal is not what counts — the surface area in modules is, together with the pixel pitch that the viewing distance dictates. For that reason smartenic publishes no catalogue price on this page and instead puts a quote on the table after a site survey, with hardware, installation, software and service listed separately.
- Build: wall-mounted display, free-standing stele or modular LED surface — three different calculations
- LED is costed in modules and pixel pitch, not inches — the viewing distance sets the resolution
- Indoor or outdoor: outdoor units need a sealed enclosure, thermal management and more brightness
- Mounting: wall mount, foundation or facade differ in structural work, materials and hours on site
- Power and network at the installation point — often the single largest item at outdoor sites
- Recurring instead of one-off: smartenic Control licence, electricity and connectivity, optional maintenance and spare units
Where to go from here
- LED wall configuratorTry out area, pixel pitch and mounting and carry the values into your enquiry.
- Indoor steleKiosk and touch steles for interiors — builds and use cases.
- Outdoor digital signageWeatherproof steles and displays for outdoor sites.
- Complete solutionHardware, software, installation and support as one package.
- Provider comparisonHow quotes differ — and what to look at when comparing them.
What do we need for a quote?
A solid price needs a handful of details. The more precise they are, the more concrete the quote — and the less it shifts later on.
- 01
Number of displays
A single unit or a rollout across several branches. The quantity determines logistics, installation planning and licence scope.
- 02
Sites
Address and number of locations. This determines travel, on-site appointments and whether installations can be bundled.
- 03
Indoor or outdoor
Interior, shopwindow or open space. Enclosure, protection rating and brightness follow from this.
- 04
Size or area
Screen diagonal for a display, square metres and aspect ratio for an LED surface, plus the typical viewing distance.
- 05
Operating hours
Opening hours or continuous operation. This decides how panel and cooling are specified and which service scope fits.
- 06
Content source
Existing material, data from a POS or booking system, or content we produce. This sets the effort for setup and integration.
- 07
Support you want
Manage it yourself or have it managed. Response times, spare units and maintenance intervals are fixed in the quote.
If one of these is still open, we clarify it in the call. For outdoor sites, photos of the mounting point help, because structural work, cable routing and access can be estimated from them.
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