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Brand Guidelines · 2026
smartenic

Our Brand.

Clearly defined. Consistently executed.

Precision

Simplicity

Durability

Trust

Logo

Our mark.

Clear. Reduced. Unmistakable.

smartenic logo

Clear Space

Clear space
0.5x0.5x0.5x0.5x

Minimum spacing: Half the icon height on all sides.

Correct

Only use provided asset files

Ensure sufficient contrast with the background

Always maintain the clear space zone

Incorrect

Don't stretch or distort the logo

Don't change colors or add effects

Don't place on busy backgrounds

Color System

A color you won't forget.

Primary

smartenic Green

#00D084

Background

Deep Space

#050507

Foreground

Pure White

#FFFFFF

60% Background · 30% Foreground · 10% Accent

60 %
30 %
10 %
Typography

Our brand's voice — in letterforms.

Ag

Display

Outfit

Headlines, headings, hero text

Ag

Body

Inter

Body text, descriptions, UI elements

01

Mono

Geist Mono

Code, technical data, specs

Hierarchy in practice

Professional Displays for Your Business

IP65 weatherproof. 3000 nits. 24/7 operation.

Our outdoor displays withstand rain, snow, and direct sunlight — 365 days a year.

IP65 · CE-certified · Designed in EU

Photography

Dramatic. Authentic. Technical.

Dark. Dramatic. In the real world. Our images show products in actual use — never isolated, never staged.

SMARTENIC Tower Indoor in a hotel lobby (visualisation)
Visualisation
Interior

Tower Indoor

Dark. Dramatic. In the real world. Our images show products in actual use — never isolated, never staged.

SMARTENIC Vision HB behind the window of a fashion store (visualisation)
Visualisation
Retail

Vision HB

Indoor LED wall behind a reception desk (example image)
Example image
Indoor

LED Wall

Installation, Vienna
Project

Installation, Vienna

SMARTENIC Vision Outdoor on the facade of a restaurant (visualisation)
Visualisation
Daylight

Vision Outdoor

Installation, Bratislava
Project

Installation, Bratislava

Voice & Tone

Like engineers who respect their customers.

Clear, not complicated

Technical facts in plain language. Every sentence has a purpose.

Confident, not arrogant

We know what we can do. But we'd rather prove it than claim it.

Professional, not distant

B2B doesn't mean boring. We're partners, not salespeople.

Before → After

Vorher

We offer high-quality digital signage solutions for professional use.

Nachher

Professional displays. Weatherproof. Designed in EU.

Vorher

Our customer service is available at all times and takes care of all your concerns.

Nachher

Problems? We take care of it personally.

Vorher

The product has IP65 certification and is suitable for outdoor use.

Nachher

IP65 — withstands rain, dust and 50 °C heat.

We say

solutionrobustintelligentsimplepro supportweatherproof

We avoid

high-qualitypremium qualitymarket leaderrevolutionarystate-of-the-artsynergies
Social Media

The brand on social media.

Consistent visual language — from Instagram to LinkedIn. Here are our content templates.

SMARTENIC Tower Indoor in a hotel lobby (visualisation)
Visualisation
Product
smartenic

Sun-proof.

3000 Nits. IP65. 24/7.

Campaign

Earn with us.

A share of net ad revenue with adyoutiser, rate agreed individually.

smartenic
SMARTENIC Tower Outdoor
CTA

Ready for your project?

From consultation to installation.

Jetzt anfragen
TechIP65

IP65. IK10. 24/7.

Outdoor displays for any weather.

Statistic
3000Nits

Visible even in direct sunlight.

Testimonial
“

“Space for a real customer quote – short, specific, approved.”

Name, company, city (approved only)

smartenic
SMARTENIC Tower Outdoor against a neutral background (visualisation)
Visualisation
Seasonal

Winterproof.

Temperature-controlled, heater optional. For every site.

SMARTENIC Vision HB Dual
Launch

NEW: Vision HB Dual.

Two sides. 3000 / 700 cd/m². Fanless.

Deep Dive

All guidelines in detail