VisualisationShop Window Display
A shop window display hangs behind the glass and faces the street. To stay readable there it needs many times the brightness of a TV. smartenic supplies the SMARTENIC Vision HB for this: 3000 nits and automatic brightness control, in 32 to 65 inch. The fanless Vision HB Dual is the double-sided version: outside for passers-by, inside for customers in the store, with different content if you like. We advise, install and support in Austria and Slovakia, from Vienna and Bratislava.
What a shop window display has to do
High brightness at 3000 nits
Glass reflects, and daylight falls straight onto the window. An office display or TV looks grey and washed out there. At 3000 nits the picture stays strong even in afternoon sun.
Automatic brightness
A light sensor measures the surroundings and adjusts brightness. In the evening the display does not dazzle and uses less power than at full output.
Fanless when double-sided
The Vision HB Dual runs without a fan: no fan noise in the store its inner side faces. The single-sided Vision HB has four quiet, temperature-controlled fans.
Hanging installation
The display hangs freely behind the glass from the ceiling or a truss. The display area below stays usable.
Scheduled content
Menu at lunchtime, offer in the evening, something else at the weekend. Content via USB stick; the SMARTENIC Control cloud software is coming soon.
Installation and service from one source
We check the window, hang the display, set the brightness and remain your contact after commissioning.
Single or double-sided display?
Both models have the same brightness towards the street. The question is whether anyone in the store looks at the back.
SMARTENIC Vision HB, single-sided
Faces outwards only. Right when there is a back wall, shelving or no customer traffic behind the window. 32, 43, 49, 55 and 65 inch.
Learn moreSMARTENIC Vision HB Dual, double-sided
3000 nits outside for the street, 700 nits inside for the store. Both sides show the same or separate content. 32, 43, 49, 55 and 65 inch.
Learn moreVision HB and Vision HB Dual specifications
- Form factor
- Hanging shop window display, single-sided (Vision HB) or double-sided (Vision HB Dual)
- Sizes
- 32, 43, 49, 55 and 65 inch
- Resolution
- Full HD
- Brightness
- Vision HB: 3000 nits. Vision HB Dual: 3000 nits street side, 700 nits inside
- Brightness control
- Automatic via light sensor
- Cooling
- Vision HB: four quiet, temperature-controlled fans. Vision HB Dual: fanless
- Playback
- Integrated Android media player, content via USB or network
- Double-sided
- Both sides synchronised or with different content (Vision HB Dual)
The Vision HB 55 inch is currently in stock. Other sizes and the Dual version are made to order; the delivery time is stated in the quote.
Where shop window displays are used
Retail
Collections, offers and vouchers in the window, changed by season and time of day.
Pharmacy and healthcare
Seasonal notices, featured products and night-duty information facing the street.
Estate agents
Listings as a rotating gallery instead of printouts that fade in the sun.
Banks and insurers
Rates and campaigns in the branch window, controlled centrally for all locations.
Hospitality
Daily menu and events towards the street, drinks menu on the inside.
Hotels
Restaurant, bar and spa offers for passers-by who are not staying in the hotel.
Example imageAlternative: transparent LED
Shine without covering the window.
Transparent LED keeps the view into the store open. We build LED walls to measure – format, pixel pitch, brightness and mounting are tailored to your project.
How much does a shop window display cost?
There is no flat price because windows and requirements differ widely. These factors determine the price:
Price on request. You receive it in writing for your configuration.
Digital signage cost overview →- Size
- 32 to 65 inch, depending on window size and viewing distance.
- Single or double-sided
- The Dual version has a second panel for the inside.
- Mounting
- Ceiling, truss or stand, depending on the building and window height.
- Quantity
- A single window or a branch network with uniform content.
- Content management
- USB stick on site; central control via SMARTENIC Control coming soon.
- Installation and service
- Delivery, installation, training and support in operation.
Frequently asked questions about shop window displays
How bright does a shop window display need to be?
Behind glass and in daylight a display needs far more brightness than indoors. The SMARTENIC Vision HB runs at 3000 nits towards the street, well above a typical TV. A light sensor dims it automatically when it gets dark.
What is a double-sided display?
A display with two screens back to back. The Vision HB Dual shows 3000 nits towards the street and 700 nits into the store. Both sides play the same or different content.
How much does a shop window display cost?
It depends on size, single or double-sided version, mounting, quantity, content management and installation. We give you the price for your configuration in writing in the quote.
Which sizes are available?
Vision HB and Vision HB Dual come in 32, 43, 49, 55 and 65 inch. The single-sided Vision HB 55 inch is currently in stock.
Can I hang a normal TV in the shop window?
It will run, but is barely readable behind the glass during the day and usually not built for many operating hours per day. A high brightness display is built for exactly this situation.
How is a shop window display installed?
It hangs freely behind the glass, usually from the ceiling or a truss. We look at the window first and decide on mounting, power supply and distance to the glass.
How does content get onto the display?
Via USB stick on the device. Coming soon: SMARTENIC Control in the browser, where you schedule content by time and weekday and control several branches centrally, separately for each side on the Dual.
Do you also install in Slovakia?
Yes. smartenic has offices in Bratislava and Vienna and installs in Austria and Slovakia.
Guides on this topic
Guide
Digital Shop Windows in Retail: What to Show and How Often
Which content works in a digital shop window, how often to change it and how the window and the sales floor work together.
Guide
Retail Shop Displays: Which Display Goes Where?
From the shop window to the entrance and the checkout: which shop displays suit which zone in retail and what to consider when planning.
Guide
Shop Window Display: How to Choose the Right Screen
Brightness, single- or double-sided, mounting and size: what matters when choosing a digital shop window display and which design suits which window.
More pages
Indoor totem
Freestanding totem for reception, retail and trade fairs when the display should stand in the room.
LED wall
For surfaces larger than a single display: pixel pitch, technology and planning.
Outdoor digital signage
Weatherproof displays and totems for the area in front of the shop.
What does digital signage cost?
Cost drivers for displays, software and installation at a glance.
SMARTENIC Control · Coming soon
The cloud CMS for content, schedules and multiple locations – coming soon.
Digital signage Bratislava
Advice, delivery and installation in Slovakia.
VisualisationRequest a shop window display
Window size, sector and whether people in the store should see it too: with that we prepare a concrete proposal with price.

